UNDP KENYA CREATIVES INNOVATION CHALLENGE 2020

UNDP KENYA CREATIVES INNOVATION CHALLENGE 2020

Are you a registered youth-based organization in Kenya?
Do you want to contribute to the #COVID19 pandemic response & fight misinformation in Kenya Flag of Kenya? Apply for the Creatives Innovation Challenge

The COVID-19 pandemic presents an unprecedented global health challenge that requires citizens to adopt behavioural changes in their way of working and living to tackle the disease. The rapid evolution of the pandemic and reliance on public trust for efficient implementation of public health initiatives such as social distancing require that the public remains well informed on accurate and factual information.

The Creatives Innovation Challenge seeks to solicit creative visual, audio and audio-visual content through community participatory bottom-up approach to address gaps in the current COVID-19 Communications efforts as identified by the Government’s COVID-19 Communications taskforce. We are looking for submissions that offer a unique perspective and speak to the rich diversity of Kenya’s constituents to support public health messaging on COVID-19 in Kenya.
The intention is to have youth groups interpret, contextualise and personalise key COVID-19 messages based on the identified themes and use innovative approaches to ensure effective communication with the target audience, with an emphasis on reaching across divides along ethnic and minority groups (PWDs, youth, rural and harder to reach areas etc). The Accelerator Lab aims to use this challenge to create a repository of creative content that can be distributed widely through various partners and networks and support the COVID-19 public health efforts.

Themes

The four key themes for the call are related to the COVID-19 pandemic health crisis and the socio-economic impacts.

UNDP KENYA CREATIVES INNOVATION CHALLENGE 2020 ELIGIBILITY

The Creatives Innovation Challenge is open to all youth-based organisations that are involved in the creative sector in Kenya with an emphasis on diversity across gender, disability, geography, and ethnic backgrounds.
People living with disability, women and youth in rural areas are highly encouraged to apply.
All submissions must be original, and the creators must own all rights to use all elements included in the work submitted. The applicants are encouraged to bring their own unique perspective and creative twist in their interpretation of any of the key themes highlighted above.

Public health
• Emphasise public health efforts such as physical hygiene and physical distancing (washing hands, use of sanitisers, wearing masks, avoiding large gatherings etc)
• Addressing the mental health impacts arising from the pandemic.

Medical care
• Destigmatise COVID-19 testing and quarantine
• Amplify healthcare resources available to the public including mental health

Social cohesion
• Address labels and negative stereotypes of people affected by COVID-19
• Avoid victim blaming
• Emphasis empathy and support to people affected by COVID-19.

The new normal
• Encourage personal responsibility once movement restrictions and other measures begin to ease
• Lifestyle shifts to facilitate continued physical distancing efforts
• Amplify messages of hope and resilience.

Target

UNDP is looking for a registered youth-based organization that can respond Creatively to the Innovation Challenge under each of the three categories. Each category is expected to have a Winner, a First Runnerups and a Second Runners-up.

Each applicant will be expected to provide an approach clearly indicating:

I. Which category they are applying for (Audio/ Visual/ Audio-Visual content)
II. How their approach fits into any of the four key themes of the Innovation Challenge
III. What makes their approach innovative and unique
IV. Who is the target audience of the message.

Requirements for Application
The Applicant should;

1 Be a registered Youth Group
2 Be in existence for the last 2 years
3 Have demonstrated experience of engagements and activities at a community level such as communication or awareness campaigns on social issues.
4 Be committed to develop the creative content if their approach is selected.

People living with disability, women and youth in rural areas are highly encouraged to apply.
All submissions must be original, and the creators must own all rights to use all elements included in the work submitted. The applicants are encouraged to bring their own unique perspective and creative twist in their interpretation of any of the key themes highlighted above.

Opportunity
The Creatives Innovation Challenge will have a total budget of USD 15,000 for monetary compensation for the three categories of creative media as detailed below.

For more Information: Visit the webpage for Undp kenya Creatives Innovation Challenge 2020