South African Breweries (SAB) Sales & Marketing Learnership Opportunities 2023

South African Breweries (SAB) Sales & Marketing Learnership Opportunities 2023 –  We look for people with passion, talent, and curiosity, and provide them with the teammates, resources, and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

Job Purpose:

To implement a market driven differentiated service that builds sustainable competitiveness within the Tavern Class of Trade which delivers sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation.


Key Roles and Responsibilities:

Commercial Aptitude

  • Understands the value chain across sales and marketing and how the roles interact with each other
  • Proactively seeks out competitor information and includes this in the overall selling task
  • Ability to understand the concept of profitability and the role of pricing, product mix and merchandising in making commercially astute decisions

Customer Focus

  • Making customers’ and their needs a primary focus of one’s actions
  • Developing and sustaining productive customer relationships
  • Effectively meeting customer needs, taking responsibility for customer satisfaction and loyalty
  • Connecting with and developing a strong rapport with customers; collaborating on plans and decisions and proving criticality to the customer
  • Ability to build authentic relationships across diverse groups of people Accountability
  • Being accountable for achieving results and taking responsibility for one’s actions
  • Takes the role personally and professionally
  • A strong achievement orientation
  • High integrity as a representative of SAB


  • Ability to adapt behaviour to changing situations
  • Open-minded and adjusts priorities in response to unanticipated events
  • Able to identify issues and resolve problems in the moment.
  • Resilience and endurance in managing extraordinary and flexible working hours.
  • Willing to work weekends and public holidays as required.

Selling Skills

  • Identifying needs and opportunities, leveraging unique value proposition, representing capabilities, and closing sales.
  • Effectively exploring alternatives and positions to reach outcomes that gain support by using appropriate interpersonal styles and communication methods.
  • Ability to establish rapport, identify the customer need and gain commitment.
  • Ability to plan, organise and prioritise sales activities.

Planning and Organising

  • Work with the sales lead to develop specific plans to leverage SAB’s value proposition and unique competitive advantage against customer needs.
  • Focuses on the detail and executes plans meticulously to exceed customer expectation.
  • Excellent administration skills.

Customer Development

  • Manage and build customer relationships with tavern owners.
  • Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues.
  • Ensure all customer master data is input, current, correct and maintained.
  • Achieve customer sales and volume targets.
  • Ensure each outlets buys directly from SAB consistently on a weekly basis.


AMPPS Delivery

  • Complete and influence the AMPPS survey by delivering on every targeted plan: Availability, Merchandising, Price, Promotions and Space


Merchandising, Price, Promotions and Space

  • Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning
  • Manage stock rotation to ensure 100% availability
  • Drive the effective execution of selective merchandising implementation in the consumption and purchase zones as per the In Trade Execution Guidelines (ITEG)
  • Negotiate and execute interior and exterior price communication; capture price priorities, ensure price point compliance and execute on the overall price and promotion campaigns throughout the year
  • Manage outlet retention by tracking and monitoring competitive shelf space and volumes sold and ensure effective positioning of brands for maximum volume growth.


Asset Management

  • Manage SAB refrigeration assets by driving governance and compliance for the SAB audit
  • Manage all SAB assets in the outlets including permanent merchandising and signage
  • Ensure SAB products are stocked in fridges as per ITEG
  • Conduct asset verification surveys (Fridges, etc.)
  • Assist customers with model stock system to manage stock replenishment and minimise stock outs
  • Manage stock rotation and quality


South African Breweries (SAB) Sales & Marketing Learnership Opportunities 2023 Qualifications:

  • Diploma or Degree
  • Valid unendorsed Code 8 drivers license
  • Basic computer literacy and experience working with Microsoft Office
  • Local area knowledge is a requirement.
  • Ability to work in a flexible working environment (working on weekends)


Additional information:


  • Central Region
  • Inland Region
  • East Coast Region
  • Cape Region

SAB is an equal opportunity employer and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements.

The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing.

To Apply for South African Breweries (SAB) Sales & Marketing Learnership Opportunities 2023, VISIT HERE
Find more Opportunities for South Africa HERE
About Us

The South African Breweries (SAB) has reimagined what a beer company can be and has anchored this in a powerful brand purpose – We Dream Big to Create a Future With More Cheers – which articulates who we are and where we are going.

At SAB it’s always about more than the beer.

We are driven by our passion to demonstrate the unique power of beer to propel South Africa forward. Since our inception over a century ago, SAB has grown to become South Africa’s largest brewer, a powerful economic contributor, a leader in sustainability, and a champion of responsible consumption.

SAB is one of South Africa’s admired companies and corporate brands. The company has 7 breweries and 42 depots in South Africa, a total workforce of approximately 5000, and supports a beer economy ‘from seed to sip’ of over 250 000 jobs. Its portfolio of beer brands meets the needs of a wide range of consumers and includes leading brands in beer and beyond such as Castle Lager, Carling Black Label, Corona, Brutal Fruit, and Flying Fish